Week 11 Lead Magnets & Customer Value Optimisation

1. Lead Magnets Locate 2 incentives for a prospect to exchange their email address. One should be a lead magnet and the other one not. Detail why the second incentive would not be considered a lead ‘magnet’. Add screenshots of the incentives (labelled clearly as ‘Lead Magnet’ and ‘Not a Lead Magnet’), along with the […]

Week 10 Story board/video script & movie & create an app

1. Storyboard / or Video Script & Movie (from week 7) Come up with an idea for a small mobile app. Create a storyboard for the app. Scan the storyboard (if necessary) and add it to the Portfolio. 2. Create an video https://biteable.com/watch/advertising-1-1479426

Week 9 Digital Magazine & eBook Cover

1. Digital Magazine Create a short (3 or 4 page) digital magazine using the free version of Joomag – http://www.joomag.com Embed or post a link to the magazine in the Portfolio. 2. eBook Cover Create a sample ebook cover using the free version of MyeCoverMaker – http://www.myecovermaker.com Share your cover image in the Portfolio.

Week 8 Copywriting & lost in translation

1. Copywriting Locate an online sales pages for a product or service Identify the copywriting elements you find (eg. problem, benefits, scarcity etc). List the elements you find (in order). State whether you think this would be an effective sales pages and give reasons for your choice. Post a link to the sales page along […]

Week 6 Contrast Good & Bad Presenters & Powerpoint Makeover

1. Contrast Good and Bad Presenters Locate 2 videos of speakers on a specific topic. One should exhibit good presentation style and the other not so good. Post a link to each of the videos in the Portfolio along with a bullet point list for each video outlining the good characteristics of the good speaker […]

Week 5 Blog Posts & Infographics

1. Identifying Blog Post Types How to blogs. The How-To Post is another staple blog post idea. Describe how to execute a process and use images, video or audio to enrich the post and make it as easy as possible for your visitor to take action. How to make Slime http://www.ssww.com/blog/how-to-make-slime-a-safer-recipe-for-kids/ 2. List post Blogs […]

Week 4 LinkedIn Profile

LinkedIn Profile If you don’t have a LinkedIn Profile, create one taking into account best practice. If you already have a LinkedIn Profile, give it a ‘make-over’ based on best practices. Post a link to your LinkedIn Profile in the Portfolio along with a short statement about what features you changed (if doing a makeover) […]

Week 3 Facebook Business Page & Epic Fails

Facebook Business Page Develop a Facebook Business Page. It can be a real business or an imaginary one. Add a cover image, profile image and several posts. A lifestyle influencer showcasing images to inspire her audience. Not a store, more of a personal page. Link: https://www.facebook.com/Gjjames-471505419865416/ ‘Epic Fail’ Locate a news article that highlights […]

Week 2 Web Design & Niche Blogging

Web Design a) Locate 3 websites that exhibit good web design. Make a list of the characteristics that you think exhibit good design. The Daily Edited. (https://www.thedailyedited.com/) According to Abby. (http://accordingtoabby.com.au/) Uber Kate. (https://www.uberkate.com.au/) The Daily Edited According to Abby Uber Kate Good characteristics Sleek Plain Easy to navigate Doesn’t open new tabs Simple colour […]